The Power of Connection: Women Inspiring Women

Stacey Glenn was a Panelist at this local event for Womens Council of Realtors, Cape Coral and Fort Myers at the Royal Palm Coast Realtor Association

Stacey Glenn, Nadja Brunner and Jenny Moorhead were panelists at “The Power of Connection – Women Inspiring Women 2025” on October 29th, 2025 at the Royal Palm Coast Realtor Association in Fort Myers. This event was a collaboration between the RPCRA and the Womens Council of Realtors, Cape Coral and Fort Myers.

Panelist Stacey Glenn with John R Wood Properties was chosen to represent the role of “Team Leader” and spoke about how mentorship and collaboration with other women has played a role in her success.

Q&A from Panelist Stacey Glenn, Team Leader:

1. What daily habits or routines keep you focused and driven, especially during challenging market shifts?

To stay focused – Full Focus Planner and white noise machine; wake up early and stay hydrated; outsource things that others can do better

To stay driven – set micro-goals. (Example: 25 listing appts by end of year)

2. How do you continue to find excitement in real estate year after year, and what keeps you passionate about the business?

I get excited when I’m faced with a challenge… like a listing in a community or a price point that I’ve never done before… something that stretches me.

3. What strategies are you using in 2025 to stay ahead of market trends and attract consistent business?

I am an early adopter of new technology and if it fits, I keep it. If it doesn’t fit, I let it go. Using AI for summaries, renderings, and to streamline processes. Creating original content for social media platforms.

Then I track everything and each year I identify my top lead sources and focus on on the ways to maintain and grow that. I try to understand what attracts my best clients and lean into that.

4. What advice would you give to agents feeling burned out or overwhelmed who want to reignite their business?

I’m probably not the best panelist to ask because I push myself to the limits, to my own demise. But I have learned that sometimes you really need to take a break before YOU break. In this business it doesn’t feel like that’s something we’re allowed to do because the phone is always ringing. I love the challenge of extreme stress but it started to take a major toll on my body and this year I had to take off 3 months from May to July because I developed IIH.

Of course you have to have a “WHY.” That can be extremely powerful to get you jumpstarted with success. But after a while the “why” changes. There’s a book by Simon Sinek called “Start With Why” that can help you identify your “why.”

5. What does “elevating your business” mean to you personally—and how can other women agents begin taking that next step?

Becoming the ideal version of yourself. Polished, professional, an expert in some area. Tackling head-on whatever you think is holding you back. Sometimes a coach needs to identify this for us. It could be elevating your income, elevating your license to broker, elevating the quality of your colleagues / brokerage / clients.

6. How do you balance working in your business (serving clients) versus working on your business (strategy, systems, branding)?

By keeping a list of what I need to do. The two go hand-in-hand. If I’m working on a CMA for a client (in the business) and I come up with a creative new way to present information, or I lose an appt because I didn’t do something well enough, I write that down and put it in my planner as a task or a goal. And as I complete those tasks, I strengthen the systems that generate organic business. I invest my money into myself and not into third party lead-generation systems where I have to pay a monthly fee or a referral feee.

7. What role has mentorship or collaboration with other women played in your success?

I was at a no-fees brokerage run by a woman who was unapologetically herself. She was bold, in a likable and fun way, and she taught me so much. She introduced me to the people I needed to meet and gave me opportunities to build my skills and confidence. We grew into a team, and then I outgrew her. She offered to sell me her brokerage but I wanted to level up and grow. So I went from there to Royal Shell Real Estate where I stayed for 6 years and started my team over.

Since then, I’ve been leading a team which has mostly been comprised of women. I grew the team to 10 women in the thick of the post-pandemic market craze of 2023. Now we are lean with myself and two amazing female agents Renee Storms and Yvonne Gallegos.

8. What is one risk you took in your career that helped elevate your business to the next level?

Re-branding my team to “Top Agent Team Florida” to grow it away from being all about me, to something people are actually searching for.. the top agents.

Most people are not going to get new business from social media… it’s a way to stay front-of-mind with the people who ALREADY know you, like you and trust you. Social media just helps them remember you. So you have to live in real life first, the connect authentically on social media. And be authentic. Whether the content is good or not, just be you.

The best solution I’ve found with that is hiring a social media company to take my original content and edit / publish it on my channels. But I maintain control over much of the content to ensure it is in alignment with the messaging I want to put out there.

10. If you could go back and give your early-career self-one piece of advice, what would it be—and how would it help someone today?

Don’t worry about your branding and your image too much in the very beginning because you may not connect with others until you get some experience and know who is attracted to working with you. Then focus on their needs and brand yourself around that.

I over-compensated for my lack of experience by having an over-abundance of knowledge. I would spend a LOT of time researching a property before I would even call a lead back. I even developed a brand as the “Research Realtor” and it felt authentic to me but it didn’t resonate with my clients or give me any business. I mean, what does that even mean? I wasted a little time like that before I hired Quenzel & Associates, a marketing firm, to perform an Executive Interview and get to the core of my branding and make it stick.