A good real estate agent should prioritize showcasing the “money shot” photos or the most captivating aspects of a property right from the start. It’s common to see numerous listings repeatedly displaying the exterior of the house while neglecting to highlight the equally impressive interior.
In today’s digital age, where a staggering 84% of homebuyers begin their search online, sellers are compelled to explore effective strategies for showcasing their properties on the internet.
Setting the right price is important, but visually captivating photos are equally essential in selling a home effectively. These images spark excitement and drive in-person viewings, propelling the sale forward with potential buyers. There are so many listings that they show you the front of the house over and over again. And by the time they finally go inside, they don’t show you a great shot.
Watch my YouTube short about this topic:
First Impressions Lasts
A lot of times I find myself just clicking off when I’m screening properties for a client or others. So it’s so important that the first three photos of a listing are the best. Variety is key; people have short attention spans, and they want to see the best shots up front. So, you must show that money shot right off the bat.
Connections
Your real estate agent should have connections with photographers skilled in capturing images that motivate buyers to come and visit. The photos should highlight your home’s space and beauty in a neutral, straightforward way, letting buyers envision living there.
Leave It to the Experts
Once your residential property is listed on the market, it transitions from being simply a home to a product available for sale. At this point, the focus shifts towards maximizing its value.
Therefore, let them do their thing – the agent and their team should be experts at what they do, so take their advice. They know how to accentuate a property’s strengths and minimize its flaws, much like the photographer should.
Having a skilled real estate agent by your side can be invaluable when selling your property. They provide guidance throughout, overseeing the process to secure the best price for you every step of the way.
Summing up, your listing photos serve as the initial introduction of your home to potential buyers and their quality can determine whether your home will score an appointment with potential buyers. Having high-quality “money shot” photos can play an important role in stimulating buyer interest and driving traffic to sell your home. They serve as a crucial component in your journey from listing to closing. Remember, as the saying goes, “A picture is worth a thousand words.”
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